TWO DAYS: 18th JAN. 10-14h AND 20th JAN. 10-14h

Self-marketing in science is not self-congratulation, but science communication. Even in the digital world. The focus is not exclusively on the scientist himself, but on the science topic 4-step system:

1. identify your own communication topic
2. making sure to be found online (topics: website, business profiles)
3. possibilities to get to know academic online networking (focus on Twitter, but also groups on XING, LinkedIn, short digression on ResearchGate & Academia)  
4. create content with added value (blog, podcast, YouTube, Insta, best SEO)

Since effort and "degree of difficulty" increase with each step, everyone should develop their own self-marketing strategy - the initial spark comes from this workshop.