Digital Self-Marketing in Science

  • Self-marketing in science is not self-congratulation, but science communication. Even in the digital world. The focus is not exclusively on the scientist himself, but on the science topic

    Four-step system:

    1. identify your own communication topic

    2. making sure to be found online (topics: website, business profiles)

    3. get to know possibilities for academic online networking (focus on Twitter, but also groups on XING, LinkedIn, short digression on ResearchGate & Academia)

    4. create content with added value (topics: blog, podcast, YouTube, Instagram, digression on SEO)

    As the effort and "difficulty" increases with each step, everyone should develop his or her own self-marketing strategy - the initial spark comes from this workshop.