Digital Self-Marketing in Science
Self-marketing in science is not self-congratulation, but science communication. Even in the digital world. The focus is not exclusively on the scientist himself, but on the science topic
1. identify your own communication topic
2. making sure to be found online (topics: website, business profiles)
3. get to know possibilities for academic online networking (focus on Twitter, but also groups on XING, LinkedIn, short digression on ResearchGate & Academia)
4. create content with added value (topics: blog, podcast, YouTube, Instagram, digression on SEO)
As the effort and "difficulty" increases with each step, everyone should develop his or her own self-marketing strategy - the initial spark comes from this workshop.